Insights

KPIs tell you if. These panels tell you why.

Conversion funnel

Stages from your configured entry point through orders.

Configure in Settings → Reports:

• Entry stage: visitors | product views | add to cart | checkout | orders
• Optional entry label
• Optional path allowlist (only certain entry URLs count)

Drop-off between stages is the plot. Unattributed orders get called out when purchases cannot be tied to a visitor — fix metadata / pixels, don't gaslight the funnel.

Sources

Where people came from, merged with import-aware traffic when relevant.

Revenue by source (cohorts)

When you have orders, first-touch style revenue cohorts show which sources actually paid — not which sources shouted.

Repeat visitors

Multi-session actors. Open the journey drawer. These are the people your brand is becoming a habit for — or a stalker of unfinished checkouts.

Chart annotations

Pin dates on the daily chart. Capture before/after for visitors, revenue, orders, conversion.

Use when you launch a campaign, ship a theme change, or break something and need receipts.

Prompt: Monday funnel autopsy

StoreMetrics funnel for last_7d (entry stage: ENTRY_STAGE):

PASTE_STAGE_NUMBERS

Write a short autopsy:
- Biggest drop-off
- Likely UX or offer cause (hypotheses, ranked)
- One test to run this week
- What NOT to change yet