Install

Google Tag Manager

One Custom HTML tag. Fire on All Pages. Publish. Breathe.

Google Tag Manager

Use GTM when the site already runs on Tag Manager and you do not want another theme edit.

Do this

GTM → Tags → New → Custom HTML
Paste the StoreMetrics collector HTML from Settings (shape below)
Trigger: All Pages
Submit / Publish the container
Open the live site → confirm StoreMetrics sees you

Tag body

<script
  defer
  src="https://YOUR_STOREMETRICS_HOST/tracker.js"
  data-velora-key="YOUR_SITE_KEY"
  data-velora-site-id="YOUR_SITE_KEY"
  data-velora-stack="unknown"
></script>

Tips

Prefer All Pages over a fragile page list.
Preview mode in GTM is great — but verify on the real domain StoreMetrics expects.
Do not also paste a duplicate snippet in the theme unless you like double-counting drama (StoreMetrics dedupes, but still — don't).

Prompt

Add StoreMetrics via Google Tag Manager for YOUR_DOMAIN.

Create a Custom HTML tag with this exact script (site key must stay YOUR_SITE_KEY), trigger All Pages, and publish.

Explain how I verify in GTM Preview and in the StoreMetrics live feed.
Do not add a second copy of the script in the theme.

WordPress

One snippet in global head. Purge cache. Done.

Builders and CMS

Webflow, Framer, Wix, Squarespace, Bubble, Ghost, Podia, Kajabi — custom code, once.

On this page

Google Tag Manager Do this Tag body Tips Prompt