Tracking
Accuracy and dedupe
Duplicate scripts and twitchy retries should not invent fake crowds.
Accuracy and dedupe
StoreMetrics layers defenses so your dashboard does not hallucinate a flash mob.
Layers
- Install cleanup — Shopify reconnect removes old StoreMetrics-owned tags, installs one current bootstrap.
- Runtime guard — only one tracker runtime initializes on a page.
- Client dedupe windows — rapid twin fires get suppressed sensibly per event type.
- Collector fingerprints — DB-backed dedupe so retries do not clone rows.
- Bot detection — UA / client hints / crawler ranges; bots out of KPIs, visible in feed.
- Dashboard normalization — visitor metrics stay honest even when inputs are messy.
What you should do
- One install path per site (don't theme-paste + GTM-paste + Shopify-connect the same key three times "for luck")
- Reconnect Shopify after URL/tunnel changes
- Exclude yourself
- Trust Purchase rows from webhooks more than folklore
Prompt
My StoreMetrics visitor counts look inflated on YOUR_DOMAIN.
Checklist:
1. Duplicate StoreMetrics scripts in the HTML?
2. GTM + theme both firing?
3. Staging host allowed into prod site?
4. Bots visible in live feed?
5. My own IP excluded?
Propose the smallest fix first.